Did Phil Collins Go Deaf? ... But seriously

Phil Collins' 1989 release marked a pivotal moment in music history, transitioning from the synthesized sounds of the 80s to the authentic emotional landscapes that defined the 90s. Explore the impact of this era on 1989 music and its lasting influence.

GOLDEN HITS 90

SERGIO DUARTE

5/22/20254 min read

When Phil Collins Made Us Believe in Love Again: The Quiet Revolution of "...But Seriously"

Picture this: It's 1989, and you're driving home after a long day. The radio crackles to life with that unmistakable drum fill, followed by a voice that somehow manages to sound both vulnerable and confident. Phil Collins is singing about love again, but something feels different this time. More urgent. More... serious.

What you're hearing isn't just another pop song—it's the sound of a man who decided to strip away the glossy veneer of 80s excess and speak directly to your heart.

The Unexpected Architect of Romance

Most people remember Phil Collins as the guy with the drum machine and that hairline that seemed to retreat faster than his career advanced (though thankfully, the opposite proved true). But here's what the casual listener might miss: Collins didn't just make hit songs in the late 80s and early 90s—he created a blueprint for how love could sound on the radio.

"...But Seriously," released in November 1989, arrived at a peculiar moment in musical history. The decade of excess was winding down, grunge was still gestating in Seattle garages, and radio needed something that felt real. Collins, perhaps without fully realizing it, became the bridge between the synthesized romance of the 80s and the more authentic emotional landscapes that would define the 90s.

Think about it: while other artists were still chasing the neon-soaked dreams of the previous decade, Collins was crafting songs that felt like conversations with your best friend. The kind of friend who'd seen enough of life to offer genuine wisdom about love, loss, and everything in between.

The Sound of Sincerity

"Another Day in Paradise" opened the album—and our hearts—with its haunting portrayal of urban homelessness. Not exactly typical love song territory, right? But that's precisely what made Collins so compelling during this era. He understood that real love exists in a world filled with complexity, and his music reflected that understanding.

(Here's something I've always found fascinating: Collins could make you cry about social issues and then, three tracks later, have you swaying to a tender ballad about second chances.)

The production on "...But Seriously" deserves its own moment of appreciation. Gone were the gated reverb drums that had become his signature. Instead, Collins embraced a warmer, more organic sound that let his voice—that incredible, expressive instrument—take center stage. When he sang lines about love and redemption, you believed every word because the music itself felt honest.

Consider "I Wish It Would Rain Down." The song builds like a real conversation about lost love—starting quietly, almost hesitantly, then building to that soaring chorus that feels like an emotional breakthrough. It's the kind of song that perfectly captures the complexity of wanting someone back while knowing it might not be possible.

The Radio Revolution We Didn't See Coming

Here's where it gets interesting: Collins didn't just make great songs during this period—he fundamentally changed what radio could be. Before "...But Seriously," adult contemporary radio often felt like musical wallpaper. Pleasant, sure, but rarely essential.

Collins changed that equation. His songs demanded attention. They told stories. They made you feel something specific, not just something vague and pleasant.

Radio programmers noticed. Suddenly, stations realized they could play music that was both commercially successful and emotionally substantial. Collins proved that audiences were hungry for songs that treated them like intelligent adults with complex emotional lives.

The ripple effects were enormous. Artists like Sting, George Michael, and later, artists like Hootie & the Blowfish and Matchbox Twenty, all learned from Collins' template: you could be deeply personal and massively popular at the same time.

The Unlikely Soundtrack to Our Lives

But perhaps the most remarkable thing about Collins during this era was how naturally his music integrated into the fabric of everyday life. These weren't just songs you heard on the radio—they became the soundtrack to real moments.

"Do You Remember?" played during countless slow dances at wedding receptions. "Something Happened on the Way to Heaven" provided the perfect companion for those long drives when you needed to think about life. "That's Just the Way It Is" offered comfort during times when the world felt particularly unfair.

(I still remember my older sister playing "I Wish It Would Rain Down" on repeat after her first real heartbreak. The song didn't make everything better, but somehow it made the pain feel less lonely.)

This wasn't accidental. Collins had an almost supernatural ability to capture universal emotions in specific, relatable terms. He wrote songs that felt personal enough to be about you, but universal enough to speak to millions of other people experiencing similar emotions.

The Legacy That Keeps Playing

Today, more than three decades later, these songs continue to find new audiences. Millennials discovering Collins through their parents' record collections. Gen Z kids hearing his music in films and TV shows, wondering who this guy was who seemed to understand love so completely.

And on Good Times Radio, spinning 24/7, these tracks continue to work their magic. They remind us that great love songs don't just soundtrack romance—they help us understand what love actually means.

Collins proved something important during this period: authenticity doesn't require sacrificing craftsmanship. You can create music that's both emotionally honest and incredibly well-produced. You can be vulnerable without being weak, accessible without being simplistic.

Na verdade, pensando melhor... maybe that's why his music feels so timeless. In an era when so much music feels disposable, Collins created songs that were built to last. Not because they followed some formula for success, but because they addressed something fundamental about the human experience.

Where Love Lives on the Radio

The beautiful thing about "...But Seriously" is how it continues to surprise new listeners. You might tune in expecting typical 80s nostalgia and instead find yourself confronted with songs that feel remarkably current. Collins wasn't just capturing the sound of his era—he was capturing something eternal about how love sounds when it's real.

So the next time you hear "Another Day in Paradise" or "I Wish It Would Rain Down" on Good Times Radio, take a moment to appreciate what you're experiencing. You're not just hearing a hit song from the past—you're connecting with a moment when popular music decided to take love seriously.

And in a world that often feels increasingly complicated, maybe that's exactly what we need: songs that remind us that love, in all its messy complexity, remains the most serious business of all.

...But Seriously (1989) : Phil Collins

Track List:

  1. Hang in Long Enough

  2. That's Just the Way It Is

  3. Do You Remember?

  4. Something Happened on the Way to Heaven

  5. Colors

  6. I Wish It Would Rain Down

  7. Another Day in Paradise

  8. Heat on the Street

  9. All of My Life

  10. Saturday Love

  11. Father to Son

  12. Find a Way to My Heart

#PhilCollins #GoodTimesRadio #ClassicLoveSongs #80sRomance

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